From Discounts to Downloads

Learn how to get app downloads by offering exclusive discounts.

Offering discounts will convert anyone browsing your store into a buyer, but offering exclusive discounts to app users has it’s own set of benefits: send push notifications, a better mobile experience, and easy design updates.



The first step to an effective discount to download promotion is to create your discount code. To do this, go to and click Create Discount.


After, go to and find Store Settings. Here, you will see a section called Custom Discount Message. Enter a custom message that includes the discount code you created in the previous step.



The result of this is found in your app right away.


So now the question is: what kind of incentives work?

1. Offer a discount or a giveaway when the app is downloaded

A discount on purchases is a great way to motivate people to download your app. Either create a discount code or manually lower the prices for a limited time. Just make sure you make the discount exclusively redeemable in app only.



2. Offer a Sweepstakes

Just like discounts a sweepstakes could be a big incentive to increase customer app downloads. This one is less loss on you however because you only have to give out one prize!



3. Make Use of National Holidays

National unicorn day? National Lumpy rug day? There seems to be a National holiday for everything these days. Why not use one of these to promote your brand and generate some revenue at the same time. Don’t think there’s national holiday out there for you? I promise there is. Sell women’s wear? March 6th National wear a dress day. Sell organic bed sheets? Own a skincare line? September is national skincare month!



4. Offer a featured item or collection.

Highlighting a different item each week and offering lets say a 10% discount with it will draw consumers attentions to the item and  your app. It is something to look forward to and allows you to make updates and send push notifications through your app to remind your consumers of it.