Over 70% of time, the mobile version of a website is not optimized to convert shoppers. Buttons are misplaced, the menu isn’t functioning correctly, which ultimately leads to low conversion rates. Here’s what to look for:
Add to Cart and Buy Now are the most important buttons in terms of conversion. Make sure they are above the screen fold and visible. Mobile apps are responsive, meaning the button placement will always be optimized, no matter what device you use.
On a web browser, shoppers get distracted by ads, pop-ups, and the ability to easily change URLs. A mobile app will keep shoppers focused on one thing– your app.
Mobile apps have the advantage of utilizing features of a mobile device like camera, GPS, and phone calling support. Web apps are designed with a desktop in mind, so not all mobile features will be employed.