If you plan on running a successful eCommerce website, or any website for that matter, you absolutely must cater to mobile users. By not doing so you are ignoring a majority of your potential customers, which will be devastating for business.
Not even Black Friday was immune to the mobile revolution, as nearly 40% of sales on the traditionally brick and mortar shopping day came via a mobile device. That’s up almost 10% from the previous year.
Statistics show that 40% of users will go to the competitor after a bad mobile experience, yet an alarming 84% have experienced difficulty completing a mobile transaction. That is an extremely high number, and it shows just how great the opportunity is for businesses to capitalize on consumer conversion just by creating mobile responsive and user-friendly websites.
You can see for yourself by visiting the Shopify admin panel and viewing your Abandoned Checkouts. Not all of these occur on mobile but be assured that a higher percentage of your mobile traffic than of your desktop traffic results in an abandoned checkout. Shopify provides some additional information on Abandoned Checkouts in this article: How to Reduce Shopping Cart Abandonment by Optimizing the Checkout
74% of traffic to all Shopify stores is on mobile. A lot of eCommerce businesses rely on having a responsive website as the core of their mobile strategy. After all, as long as mobile users can get to their site, see their stuff or check their price, fill a cart, and check out, that’s all there is, right?
No, it isn’t. There’s a much better way that is cost and time-effective. For a number of reasons, a mobile app is a far better alternative than simply empowering your eCommerce site’s source code for mobile browsers (although you should do that, as well).
In this article we are going to discuss some of the benefits of have a native mobile app for your eCommerce store. Here are the reasons why business develop mobile apps based on our experience as an eCommerce mobile app development company.
1. Mobile Apps Make Payments Easier, Faster and More Secure
When you develop a mobile app, you can include secure payment options and program the app to remember these options for subsequent shopping experiences. This streamlines the buying process for the user and makes things easier on your end.
Apple Pay further streamlines the checkout experience. By implementing Apple Pay you can have your customers complete a checkout in just seconds. Apple Pay loads your iTunes account information, including your credit card and shipping / billing addresses, so you can complete an order with just a fingerprint.
This ease of use is one of the reason Amazon has been so successful with its One-Click Checkout for Amazon Prime customers.
2. Mobile Apps Allow Push Notifications
Mobile apps let you deliver a streamlined, personalized experience for each device, such as an interface perfectly designed for the Android tablet or the iPhone.
Push notifications can be location-based so that you can present customers with special offers when they get near one of your brick and mortar stores. Notifications can also be issued when you need to unload some merchandise and run a special sale, or offer a promotion to get the word out about a new item.
You can’t employ push notifications to boost sales if you don’t have an app.
3. Mobile Apps Encourage Social Sharing
Want customers to do advertising for you by sharing your merchandise on Facebook, Twitter, Instagram, and other social media sites? Mobile app developers can build social sharing right into the app, so that they can alert their friends when you add a cool new product.
Native social sharing has been shown to greatly increase social engagement and sharing.
4. Apps Give Developers More Control Over the User Experience
Mobile apps allow your developers to design a unique and powerful user experience according to the device the user has. You can control the interface and present faster service. Apps also allow developers to tailor the experience for the device, which lets you to go beyond the limitations of responsive web design and work perfectly with the user’s phone OS.
5. Mobile Apps Help Build Brand Loyalty
Nothing puts your brand and products front and center like a mobile app that the customer sees every time they use their phone. Apps become like the virtual eyes, ears, and arms of the shopper — these tools are with them everywhere, always. That makes mobile apps a powerful tool for building and nurturing loyal customers.
6. Users Prefer Apps to Shopping via Mobile Browsers
Here’s the first argument: when polled, 78% of users said they would rather access their favorite shopping sites via a mobile app than through their mobile browsers. Apps make the shopping experience faster, more secure, and users never have to worry about remembering a URL or logging in each time they want to see what’s new or place their usual order.
Still not convinced? Let these statistics do the talking:
Mobile commerce now accounts for over 50% of all eCommerce transactions
Mobile commerce is a $100B market in the U.S. and is growing 30% yearly
For the first time, the leading 25% of mobile retailers saw 50% of their sales from mobile
57% of mobile customers will abandon a website if they have to wait 3 seconds for a page to load
62% of smartphone users have made a purchase online using their mobile device in the last 6 months
One third of all eCommerce purchases during the 2015 holiday season were made on a smartphone
eCommerce dollars now comprise 10% of ALL retail revenue
80% of shoppers used a mobile phone inside of a physical store to either look up product reviews, compare prices or find alternative store locations
40% of mobile shoppers abandon a transaction if the experience is not optimized for mobile
Apps remain the most efficient channel for retailers, driving a larger percentage of shoppers down the purchase funnel and converting at 3x the rate of mobile web
When compared to mobile web, people view four times the products on average in an app and convert to purchase at a rate 23% higher than mobile web
To wrap things up, the first step is optimizing your sales among customers on mobile devices is to have a mobile responsive website. This is absolutely mandatory considering more web traffic is on mobile than desktop.
However, if you don’t have a native mobile app you’re leaving a lot of money on the table due to increased abandoned checkouts and the inability to drive traffic on demand through push notifications.
Check back here soon as we dive into best practices on how to decrease abandoned checkouts and increase engagement and sales through push notifications.